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These include:. Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware. Most large online corporations are inventing new ways to make fraud more difficult. However, criminals are constantly responding to these developments with new ways to manipulate the system. Even though online retailers are making efforts to protect consumer information, it is a constant fight to maintain the lead.

It is advisable to be aware of the most current technology and scams to protect consumer identity and finances. Product delivery is also a main concern of online shopping. Most companies offer shipping insurance in case the product is lost or damaged.

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Some shipping companies will offer refunds or compensation for the damage, but this is up to their discretion. The lack of full cost disclosure may also be problematic. While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front. Additional fees such as shipping are often not visible until the final step in the checkout process.

The problem is especially evident with cross-border purchases, where the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery such as duties and brokerage. Some services such as the Canadian-based Wishabi attempts to include estimates of these additional cost, [46] but nevertheless, the lack of general full cost disclosure remains a concern. Privacy of personal information is a significant issue for some consumers. Many consumers wish to avoid spam and telemarketing which could result from supplying contact information to an online merchant.

In response, many merchants promise to not use consumer information for these purposes, Many websites keep track of consumer shopping habits in order to suggest items and other websites to view. Brick-and-mortar stores also collect consumer information.

Some ask for a shopper's address and phone number at checkout, though consumers may refuse to provide it. Many larger stores use the address information encoded on consumers' credit cards often without their knowledge to add them to a catalog mailing list. This information is obviously not accessible to the merchant when paying in cash or through a bank money transfer, in which case there is also proof of payment.

Many successful purely virtual companies deal with digital products, including information storage, retrieval, and modification , music, movies, office supplies, education, communication, software, photography, and financial transactions. Other successful marketers use drop shipping or affiliate marketing techniques to facilitate transactions of tangible goods without maintaining real inventory.

Some non-digital products have been more successful than others for online stores. Profitable items often have a high value-to-weight ratio, they may involve embarrassing purchases, they may typically go to people in remote locations, and they may have shut-ins as their typical purchasers. Items which can fit in a standard mailbox—such as music CDs, DVDs and books—are particularly suitable for a virtual marketer. Products such as spare parts, both for consumer items like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online.

Retailers often need to order spare parts specially, since they typically do not stock them at consumer outlets—in such cases, e-commerce solutions in spares do not compete with retail stores, only with other ordering systems. A factor for success in this niche can consist of providing customers with exact, reliable information about which part number their particular version of a product needs, for example by providing parts lists keyed by serial number. Products less suitable for e-commerce include products that have a low value-to-weight ratio, products that have a smell, taste, or touch component, products that need trial fittings—most notably clothing—and products where colour integrity appears important.

Nonetheless, some web sites have had success delivering groceries and clothing sold through the internet is big business in the U. High-volume websites, such as Yahoo! These stores are presented within an integrated navigation framework, sometimes known as virtual shopping malls or online marketplaces. One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers. In addition to online reviews, peer recommendations on online shopping pages or social media websites play a key role [48] for online shoppers when they are researching future purchases.

Media related to Online shopping at Wikimedia Commons. From Wikipedia, the free encyclopedia. For the W3C storage standard, see Web Storage. This section needs additional citations for verification.

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Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Bricks and clicks business model Comparison of free software e-commerce web application frameworks Dark store Digital distribution Electronic business Online auction business model Online music store Online pharmacy Online shopping malls Online shopping rewards Open catalogue Personal shopper Retail therapy Self-publishing Tourist trap Types of retail outlets.

The Economics.


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March 23, Managing E-commerce in Business. Cape Town: Juta and Company Ltd. Chicago: American Marketing Association. Retrieved Journal of Business Research. Marketing on the web — behavioral, strategy and practices and public policy. Department for Communities and Local Government. Retrieved 12 December Is 'Information Brokerage' aka 'browser industry'?

John; McKay, Susan Computers in Physics. Archived from the original on 29 October Retrieved 29 October Custer October 14, Tech in Asia. Retrieved December 5, Retrieved 25 January Statistics Canada. Office of National Statistics. Journal of Electronic Commerce Research.

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K; Alice Li, Hongshuang International Journal of Research in Marketing. Journal of Retailing and Consumer Services. Computers in Human Behavior. Retrieved 24 March Retrieved 23 November Rock, Paper, Shotgun. The worst days [for game development] were the cartridge days for the NES. Now it's the opposite extreme: we can put something up on Steam, deliver it to people all around the world, make changes. We can take more interesting risks.

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